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Paige Premium Denim  at belle gray

Paige Premium Denim
Lisa with Paige Adams-Geller

People Magazine
People Magazine

Hollywood's "IT" Jeans

The hottest celebs crave the hottest brands. These are the ones to be seen in.

Paige Premium Denim
"Blue Heights" in dark clean wash, 6 1/2 " leg openings.
Celeb fans: Halle Berry, Carmen Electra, Emmy Rossum

paige premium denim at belle gray

Paige Premium

Body Solutions: Jeans for You

Is there any woman who isn't searching for the perfect jeans? We spoke to denim expert Paige Adams-Geller for tips on finding you most flattering pair.

The Designer:

For almost a decade she was dubbed "the denim industry's secret weapon" but former model Paige Adams-Geller has launched her own line of "flattering and feminine" jeans that have Hollywood A-listers lining up and stores around the world stocking up.

Adams-Geller was originally a fit model for brands such as 7 For All Mankind, Citizens of Humanity, True Religion and Blue Cult, and soon became a design consultant too. "I wasn't just a person that stood there as a hanger," she says. "I learned the technical as well as the creative side so I could make suggestions to improve the designs."

In February 2005, she launched her jeans label, Paige Premium Denim. "At first I was scared to death and I didn't think it would happen easily." says Adams-Geller. "But I also believed I had the expertise to create a jean that was different to what was available."

Apart from the US, the successful label is now stocked in Europe, Asia and locally in Australia. Adams-Geller has also opened her own store in West Hollywood. Located just opposite A-lister restaurant The Ivy, it's the perfect place for her celebrity clientele to drop in and pick up the latest style.

While the Paige Premium Denim brand has acquired a huge celebrity fan-base (including the likes of Angelina Jolie, Lindsay Lohan and Eva Longoria), Adams-Geller's philosophy has never been about stars or following trends. She's passionate about creating styles to fit real women's bodies. "You can't change your body shape, but with the right pair of jeans you can create the illusion of longer legs," explains Adams-Geller. "You can also make hips look smaller and thighs look slimmer."

Adams Geller says that while you can try on a thousand pairs of jeans, it always comes down to the ones that fit you best. "It's not about the jeans wearing you."

  • Angelina Jolie favours skinnies, but also loves Paige Premium's straight-leg Melrose style.
  • Paris Hilton likes the basic boot-cut style, Laurel Canyon, Paige Premium Denim's biggest seller.
  • Jessica Alba is a big fan of Laurel Canyon too, teaming them with flats and a cropped jacket.
  • Carmen Electra dresses up cropped Paige Premium jeans with metallic heels.
  • Amy Smart goes for a boot-leg style in faded indigo teamed with a simple rock tee.
  • Kate Hudson in straight-leg jeans with platforms. Mum, Goldie Hawn is also a fan of the label.

paige premium denim at belle gray

 


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